The American Gaming Association has authored an updated Code of Conduct that calls upon casino operators to be more proactive about educating and guiding their customers with health habits in regard to recreational gambling. This effort is meant to increase the present consumer protection measures currently in place in order to inspire a greater culture of responsible gambling.
Elizabeth Cronan, the American Gaming Association’s Senior Director of Gaming Policy, participated in a panel discussion at the University of Nevada, Las Vegas along with representatives from regulatory bodies and other industry organizations. She described what the AGA sees as its responsibility to increase responsible practices along with providing constructive best-practice changes that will benefit the expansion of the industry overall.
“(Responsible gaming) is an everyday, year-round responsibility that we have to every player that walks through our doors and onto our casino floors. We appreciate that this is an issue that must be top-of-mind industry-wide for all employees, from those that interact daily with consumers on the gaming floor to the senior executive leadership and the boards of directors.”
Even powerhouse members of the American Gaming Association, like Caesars Entertainment and MGM Resorts International, are reported to be in support of the new code of conduct. Such a shift highlights a strategy on cultivating a more mainstream entertainment and tourism focus and a pull away from the “seedy” reputation that Las Vegas, and casinos in general, have usually occupied in the consciousness of American culture.
Alan Feldman, MGM’s executive vice president of global industry affairs, expounded on this as he spoke about the casino industry’s need to to have more open dialogue about, “when the fun stops”, which also serves as the tag line for an awareness campaign the company has created. “… What we should be doing is having a regular ongoing dialogue with our customers to make sure that what they’re doing is safe and fun for them and their families.”
MGM is slated to also roll out an expansion of their “we the fun stops” initiative later this year. It’s stated goal is to intervene with education on responsible habits even before “the fun has stopped” in order to ensure that players remain in control of their impulses and engage in gambling in a healthy and balanced way, thereby avoiding the onset of addictive patterns.